Search Marketing
Are You Accessible? Lawsuit brings accessibility to the news.
The National Federation for the Blind recently filed a lawsuit against Target Corp., because it’s website Target.com is not accessible to blind users using screen reading technology.
Accessibility has long been in the back of many website owner’s minds, and in the forefront of a few, but I think this will bring out a whole new [...]
My Search Marketing Primer
I’ve consulted on search engine marketing over the past few years, it’s also one of the services I perform at my day job, Tocquigny here in Austin. Of course I’ve seen clients burned by less-than-ethical search marketing providers, likely due to the “mystery” that is cultivated by them and the search engines themselves. (yea, I [...]
Pay Per Click Management… Changes are afoot!
I don’t do a lot of pay per click advertising management, just a few thousand a month for several side clients, mostly small businesses. Two clients are in fairly competitive spaces and I’ve been looking for ways to improve their click-through from the ads.
In my research I’ve found that both Yahoo (Overture) and [...]
IAM Expects 30% rise in Net ad revenue for Q4
“In figures pointing to another booming year online, the Interactive advertising bureau estimated Internet advertising revenue for the 2005 fourth quarter to exceed $12.5 billion. That’s a 30% increase of the previous revenue record of $9.6 billion in fourth 2004, and the highest quarter reported to date, according to the stud by the IAB and [...]
Some interesting statistics I’ve seen recently:
Search Engine Shares of total searches: Google has 39.8% share of total searches, while Yahoo has 29.5% and MSN sites have 14.2% share. Following up is AOL with 8.7% (powered by Google search) and Ask powers 6.5%.
If you add Google’s direct searches with their AOL [...]
