Social Media & Networks
Armano: Web 2.0 is Velcro and Micro
Good article by David Armano here with a new metaphor on the how the web is working nowadays.
Pick your favorite term for this stuff we are doing: web 2.0, community, conversation marketing, viral, viral loops, guerilla marketing, word of mouth, social media, etc. Now we have “velcro marketing”! Heh… I’m sure my mom [...]
It’s a Conversation, NOT a Campaign
Social media demands interaction… because its a conversation, not a campaign.
Nice quick report from B2B’s NetMarketing Breakfast in NY this week.
Paul Dunay, global director of integrated marketing at BearingPoint, said he actively reuses and retargets existing content in ways that make sense to provide value to customers.
Dunay said there is no “campaign” in social media: [...]
Interactive marketing spending up despite slowing economy
According to a new Forrester survey:
“In a recession, marketers typically cut interactive spending. But our survey of 333 interactive marketers revealed strong support for maintaining or increasing budgets in categories including social networking, email, blogging, and search optimization. Among 12 major categories only online displays ads looked soft. Professional services, financial services, and media marketers [...]
Corporate Social Media: LinkedIn.com
My favorite business networking tool LinkedIn.com, anounced recently that they’ll have pages/profiles for companies launching this week. Here’s a blog post that demos the pages and components, with video.
Here are some sample companies that have already launched: Google, Oracle, LinkedIn, Yahoo, eBay, even the Bill & Melinda Gates Foundation.
I think it’s [...]
Neudesic User Experience Team at Microsoft Phizzpop Design Challenge
36 teams enter. 1 team leaves.
The PhizzPop Design Challenge pits top interactive, Web, and design agencies against one another to push the limits of technology and creativity in a battle royale. Think Mad Max for design.
The regional teams have been selected and will duke it out in New York, Boston, Chicago, Austin, and Los Angeles, [...]
A few new things to share…
Todd Wilkens from Adaptive Path starts out with a very interesting “idealist” perspective post, and generates an amusing (and very interesting/informative) discussion/flame war in the comments about “usability being a path to failure”.
Here’s a nice/simple overview video of Greg Verdino on BusinessWeek talking about social media becoming a great equalizer between large and small businesses. [...]
100 Valuable Websites
TED blog points out 100 websites that you should know/use. They have several categories of sites:
Curiosity and Knowledge
Graphics, Music and Arts
Ecommerce Experience
Search and Finding
Online Resources
and their version of the Top Interactive Experience Creators…
Of course I’d add Neudesic to that last category… 8-)
What would you add to this list?
