Social Media & Networks
Packaging
I just found Shoutlet.com, a company that looks like they have packaged “web 2.o” and sell it as a package. Now, many of my friends chuckle at that concept, (I did too) but it is an interesting way to manage perception.
Senior company management see the buzz around web 2.o and [...]
Social media awareness growing in business
Some good data from MediaPost on the awareness and use of blogs, RSS, message boards and other community activity. Good news for consumers and, of course, those of us who help with social media and community strategy! 8-)
How familiar are the Inc. 500 with various social media?
42% are familiar with social networking.
38% are [...]
Brands as Storytellers
From Alan Thys on the FutureLab.net blog comes a great slideshare of the “new media” world. By “new media” he doesn’t mean the new technologies, but new conversational pathways and changes in how marketing and business strategy isn’t yet aligned with humans.
Two of my favorite slides are:
and
and here is the full presentation:
Via Todd [...]
Relationship on the rocks…
The Break UpUploaded by geertdesager
Thanks to Todd And’s blog.
New media and big agency discussions
Interesting summary from B2B magazine on some conversations at Ad:Tech. Some interesting discussion going on, from more people ring the death bell for the 30 second spot, to standardize social media/community metrics, and the impact of digital media on accountability and measurement.
“Marketers are not getting into digital because they have to, as a [...]
Social Network Search
Just came across YoName.com, a site to quickly find users of several leading social networks… by name, username or email.
Some of the results are pretty funny too. Looks like Dick Cheney is really into social media… 8-)
The Conversation Economy
Andrew Davies has a great image on his blog, inspired by a talk by DJ Spooky.
It compares the old linear, controlled dialog from companies, through marketers to people… one way. To the new version, a nice closed loop of information, with social media and consumers becoming a part of the dialogs, as well as [...]
