Strategy
Neudesic User Experience Team at Microsoft Phizzpop Design Challenge
36 teams enter. 1 team leaves.
The PhizzPop Design Challenge pits top interactive, Web, and design agencies against one another to push the limits of technology and creativity in a battle royale. Think Mad Max for design.
The regional teams have been selected and will duke it out in New York, Boston, Chicago, Austin, and Los Angeles, [...]
Only 12 Kinds of Ads
A really interesting Slate article on Donald Gunn’s categorization of (mostly tv) ads. Click the popup on that page, for a run through of all of them and video examples.
In 1978, Donald Gunn was a creative director for the advertising agency Leo Burnett. Though his position implied expertise, Gunn felt he was often [...]
Social media awareness growing in business
Some good data from MediaPost on the awareness and use of blogs, RSS, message boards and other community activity. Good news for consumers and, of course, those of us who help with social media and community strategy! 8-)
How familiar are the Inc. 500 with various social media?
42% are familiar with social networking.
38% are [...]
Brands as Storytellers
From Alan Thys on the FutureLab.net blog comes a great slideshare of the “new media” world. By “new media” he doesn’t mean the new technologies, but new conversational pathways and changes in how marketing and business strategy isn’t yet aligned with humans.
Two of my favorite slides are:
and
and here is the full presentation:
Via Todd [...]
Specialists
Sorry for the light posting… Between some travel to California, client work (and a few diapers) I’ve been pretty busy… 8-)
As I’ve said a few times here, after a long week of sitting in meetings and at the computer, I really enjoy some time working on my lawn… mowing, edging etc. The house we [...]
Another in the coming deluge of video sites…
Jalipo is a new online video site launched recently, with news content from the BBC World, Al Jazeera English, movies, live events etc. It’s clearly a controlled space, without the “webcam” movies and over-compressed shorts of YouTube.
“This is absolutely not for user-generated content. If you were looking to put us into the marketplace, I would [...]
Do you use design personas?
An good Ad Age article on some large companies using design personas.
Alan Cooper’s great book The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity is really where you want to start reading up on personas and goal-directed design in general.
Also, Boxes and Arrows [...]
