Trust
Thoughts on Jet Blue
As Mark Hurst points out here, I think the Jet Blue CEO coming out so strong and in so many media will go a long way to retain/repair customer relationships.
Who else in the corporate world has apologized like that? I, for one, really did believe him on Letterman when he spoke about how [...]
10 Steps: Making it easy for your customers to trust you
Over my 12ish years of online marketing, I’ve spoken to many clients about what it takes to build trust for your online customers. Many times the small details that I mention, like showing images of the people that work there, address and clear contact information, even simple typos or lack of clarity, seem too small [...]
