Usability
Do you use design personas?
An good Ad Age article on some large companies using design personas.
Alan Cooper’s great book The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity is really where you want to start reading up on personas and goal-directed design in general.
Also, Boxes and Arrows [...]
Landing pages… can yours be better?
I just came across Jonathan Mendez’s “7 Rules for Landing Page Optimization” blog post. I understand Jonathan is somehow related to Offermatica, an online testing company which I’ve always been interested in working with.
The main points he covers are:
Have a Clear and Direct Headline
Place High Value on Whitespace
Deliver Your Value Proposition with Short Direct [...]
On Quality Assurance
If you visited this site today, 21 March 2007 (with a “non-standards-compliant browser” as the geeks call it, with the initials of “Internet Explorer”) you may have had some errors in links. My apologies.
Besides embarrassing me, 8-) it does remind us all that even minor changes to a site should still be [...]
Have You Had Your Objective Evaluation Today?
I’ve just come across this Industry Benchmarks for Successful Web Site Development by The Web Marketing Association. Basically it’s an evaluation of sites in industry groups based on common aspects of customer experience.
Some interesting tidbits from the document:
Non-Profit websites have more “Outstanding Site” awards than any other category.
Second most awards is Consumer Goods, and [...]
10 Steps: Making it easy for your customers to trust you
Over my 12ish years of online marketing, I’ve spoken to many clients about what it takes to build trust for your online customers. Many times the small details that I mention, like showing images of the people that work there, address and clear contact information, even simple typos or lack of clarity, seem too small [...]
Are You Accessible? Lawsuit brings accessibility to the news.
The National Federation for the Blind recently filed a lawsuit against Target Corp., because it’s website Target.com is not accessible to blind users using screen reading technology.
Accessibility has long been in the back of many website owner’s minds, and in the forefront of a few, but I think this will bring out a whole new [...]
Screen Size Revisited and Multiple Site Shopping Experiences.
Mr. Usability Guru, Jakob Nielsen has a new article up on his site: Screen Resolution and Page Layout. It discusses the point I brought up recently here on Seven87: designing web experiences for people, not hardware.
Jakob and I wholeheartedly agree on the liquid or flexible width layout being the most curteous to users, allowing for [...]
