Video/Audio
One Startup. 60 Seconds.
Just found one of Techcrunch’s new projects: http://pitches.techcrunch.com. It’s a site with 60 second videos of CEOs/founders of startups/companies giving their “elevator pitches” to the public. You can rate/comment on each.
I’ve heard of about 3 of the companies that have video pitches up, but I’ve found a few things worth checking [...]
Interactive marketing spending up despite slowing economy
According to a new Forrester survey:
“In a recession, marketers typically cut interactive spending. But our survey of 333 interactive marketers revealed strong support for maintaining or increasing budgets in categories including social networking, email, blogging, and search optimization. Among 12 major categories only online displays ads looked soft. Professional services, financial services, and media marketers [...]
Only 12 Kinds of Ads
A really interesting Slate article on Donald Gunn’s categorization of (mostly tv) ads. Click the popup on that page, for a run through of all of them and video examples.
In 1978, Donald Gunn was a creative director for the advertising agency Leo Burnett. Though his position implied expertise, Gunn felt he was often [...]
New media and big agency discussions
Interesting summary from B2B magazine on some conversations at Ad:Tech. Some interesting discussion going on, from more people ring the death bell for the 30 second spot, to standardize social media/community metrics, and the impact of digital media on accountability and measurement.
“Marketers are not getting into digital because they have to, as a [...]
Online video for beginners…
Make Internet TV is a new “how to produce online video” site that launched yesterday from The Participatory Culture Foundation.
The site covers shooting, editing, licensing, publishing and promoting video on the internet; it illustrates these topics with screenshots, photos, screencasts, graphics, text and more.
It’s a simple, very beginner-oriented site that walks you through all the [...]
Another in the coming deluge of video sites…
Jalipo is a new online video site launched recently, with news content from the BBC World, Al Jazeera English, movies, live events etc. It’s clearly a controlled space, without the “webcam” movies and over-compressed shorts of YouTube.
“This is absolutely not for user-generated content. If you were looking to put us into the marketplace, I would [...]
An Apple milestone, a warning to TV companies
Apple’s iPod and iTunes milestone announcement here.
“It’s pretty clear to me, as to most people who have watched it, that the record label business is just the canary in the coal mine,” said Phil Leigh, an analyst with Inside Digital Media who has followed the digital music business for years. “The Hollywood studios and the [...]
