Video/Audio
The Web 2.0 Landscape
Todd And posts a great graphic of the estimated market value and reach of many web 2.0 companies. Very interesting… How many of these do you know?
Video Killed… MTV?
Bob Garfield’s Chaos Scenario 2.0 article is a great analysis and critique of what’s coming in television and online video/media. He discusses the online video “threat” to Madison Ave’s agency model, and “The 30-second is dead! Long live the three-second!” Nice.
A few of his many good points…
People don’t like ads
But they crave information
The consumer [...]
Quality Online Video Inventory (and Control) Wanted
Advertisers are lining up for a online video site that doesn’t even exist yet. Fox and NBC announced a new and unnamed site to big buzz recently, trying to fill the need for quality video ad inventory on the web. From the AdAge article:
“The idea is to align yourself with high-quality content with the [...]
Power in the Hands of Voters and Customers
You may have heard of the anonymous video of Apple’s old “1984″ ad that was edited into an anti-Clinton and pro-Obama clip. The creator has come out and is speaking about the powershift in politics to ordinary people that can create and share media.
Political analysts alternatively hailed or criticized it as a turning point [...]
Can Video Improve Your Conversion?
I’ve done some recent consulting and recommended short video intros to the company’s physical products on their product pages. The company lacks some tight product photography, and also need to show how the products work. If they implement the idea, I think it will be a great success, positively impacting conversion rates for their [...]
“Desktop Publishing” Comes to TV: Customize Stock Video for Small Biz Spots
An interesting new site/business called Spotzer (still in “alpha” as in not fully ready for business) is offering a way for small businesses to cut costs of TV/cable commercial production. It has categories of animations and stock video that you can browse, then they’ll help you customize them. Then you give some info on [...]
“Web 2.0 … The Machine is Us/ing Us”
Web 2.0? The divorce of content and presentation, the birth of community.
Great presentation and quality content. Pun intended. 8-)
From Digital Ethnography @ Kansas State University.
